Job Description
Fuel the Mission Behind the Brand!
Are you creative, organized, and driven to make marketing work? We're seeking a dynamic Marketing Assistant to help bring our personal injury law firm's brand to life-online, in the community, and in every client interaction.
Job Overview
As Marketing Assistant, you'll be the engine behind the scenes-coordinating vendors, approving content, organizing events, and driving referral strategies. You'll make sure campaigns run on time, reports get delivered, and the client experience keeps improving.
Responsibilities:
Objective
The Marketing Assistant supports the execution and coordination of all firm marketing efforts, ensuring campaigns, events, and outreach strategies are implemented with precision. This role works closely with vendors, leadership, and internal departments to boost brand visibility, referrals, and client engagement.
Vendor & Campaign Coordination • Act as primary liaison between the firm and marketing vendors
• Review and approve social media content calendars for brand alignment and compliance
• Manage timelines and deliverables for marketing campaigns, ad placements, and digital
• assets
Event Planning & Referral Strategy • • Plan and coordinate firm marketing events, sponsorships, and community initiatives
• Develop and maintain referral relationships with medical providers and community partners
• Support the execution of grassroots campaigns and in-person promotional opportunities
Digital Marketing & Reporting • Implement and oversee email drip campaigns, newsletters, and client outreach sequences
• Track, compile, and report on marketing analytics, including campaign performance and ROI
• Maintain documentation of budgets, contacts, and ongoing initiatives
Client Experience & Branding Initiatives • Assist in building out and optimizing the firm's client journey from lead to testimonial
• Identify and coordinate scholarship and goodwill opportunities aligned with brand mission
• Collaborate with internal teams to ensure marketing alignment with legal services
Qualifications:
• 1-2 years of experience in marketing, event coordination, or communications
• Excellent organizational and communication skills
• Proficient in Canva, email marketing tools, CRM platforms, and social media schedulers
• Detail-oriented, deadline-driven, and capable of juggling multiple projects
• Bilingual preferred (English/Spanish); law firm or Pl experience is a plus
About Company:
Malchow Johnson is an experienced personal injury law firm with a focus on automobile accidents, medical malpractice, workers’ compensation, and social security/disability. We handle cases throughout Georgia and South Carolina. Our team has an extraordinary heart for serving others, and we are searching for a well-rounded candidate to join our team.
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