Email Marketing Manager Job at Tek Ninjas, Remote

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  • Tek Ninjas
  • Remote

Job Description

Title: Email Marketing Manager (Marketo & Salesforce)
Location- Remote
Contract- 6+ months


Job Description

Email Marketing Manager (Marketo & Salesforce)

We are seeking a data-driven and creative Email Marketing Manager to lead our email strategy and execution. The ideal candidate will possess deep expertise in marketing automation, particularly with Marketo, and a strong understanding of Salesforce integration to drive personalized and effective email campaigns.

Key Responsibilities:

  • Develop and execute comprehensive email marketing strategies leveraging Marketo, focusing on lead nurturing, customer engagement, and conversion.
  • Design, build, and optimize complex email programs and automation workflows within Marketo, including drip campaigns, welcome series, and re-engagement flows.
  • Manage and segment email lists in Marketo, utilizing data from Salesforce to create highly targeted audience segments for personalized messaging.
  • Ensure seamless integration and data flow between Marketo and Salesforce, troubleshooting issues and optimizing the sync for accurate reporting and campaign execution.
  • Analyze email campaign performance using Marketo analytics and Salesforce reports, identifying key trends, providing actionable insights, and driving continuous optimization (A/B testing, deliverability, open rates, CTR, conversions).
  • Collaborate closely with sales and marketing teams to align email initiatives with broader business objectives and sales pipelines, often utilizing Salesforce data for sales enablement.

Job Tags

Contract work, Remote work,

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